Cruelty Free

When cosmetic companies claim "no animal testing", it may not always be entirely true. The final formula may not have been tested, but each chemical ingredient had to of been tested in order for the ingredient to be FDA approved. Since all 100% Pure formulas are made only with food ingredients, none of our ingredients were ever tested on animals.

In fact, 100% Pure loves and respects all animals and are proud animal activists that support causes that help to promote the ethical treatment of animals.

100% Pure formulas are all cruelty free and vegan (without the use of animal ingredients- except when honey is used in the formula as bees are not harmed while honey is collected).