I have to say, the best thing about beauty is that there are no rules! These five celebrity beauty gurus would agree. Check out some of the unconventional techniques they use backstage during New York Fashion Week to get the job done. 

Use a toothbrush to tame frizz
“To seal the fly-aways and create a chic, clean polished hairline I grab a small amount of pomade and swab it on a hard, cheap toothbrush, then brush it through the hairline with tension,” said Rodney Cutler, the Founder of Redken/Cutler Salons.

Swap eyeliner for eye shadow
“Backstage at alice + olivia I painted liquid sparkle teal liner all over the entire lid to create the perfect eye gloss that lasted for hours,” said Stila Makeup Artist, Sarah Lucero.

Utilize body heat
“Heat from your own hands can create humidity and immediately frizz out the hair, giving it more volume,” said L’Oréal Professionnel Master Session Artist, Joseph DiMaggio.  Spritz a root lifting spray into your hands and rub together fast to generate heat. While still they’re hot, hover your hands over hair and then massage your scalp with your palms.

Run body lotion through hair
“One time I had long, curly hair and was left with no product so I used Lubriderm body lotion and my hair looked fantastic,” said T3 Lead Stylist Dan Sharp. “It was just the right consistency and didn’t have a scent so I now use it on my clients with curly hair and save money on product.”

Layer eyeliners
“For this show (Rag & Bone) I’m layering three different eyeliners to create a rock n’ roll look,” comments Gucci Westman, Lead Makeup Artist for Revlon. Using different textured eyeliners, like a gel or liquid and then layering it with a powder liner creates a lovely, lived-in effect.