There's no doubting that many of us tend to baby our face with anti-aging potions and leave our neck high and dry. (Especially dry.) Well, no more. A spate of new skin care products aimed specifically at targeting the neck area are here to give us a proper chin up on sagging skin, loose jowls, deep-seated wrinkles and sun damage.
But why choose a neck cream over your typical facial lotion for this overlooked stretch of skin? According to dermatologist Kavita Mariwalla, the difference is in the skin’s makeup—and neglect. “Neck skin is a little bit thicker and gets more damage because it’s a common place that we ignore—think about all the sunburns people get on the back of the neck!" she says. "It also wrinkles in a deeper way than the face.”
Products geared toward the neck “address sagging and firming” and often claim instant-lifting properties, says Dina Strachan, dermatologist and CVS Beauty Board member. Additionally, “neck skin has fewer oil glands than the face so neck products can be formulated richer.”
Even if you don’t notice any wrinkles in your neck, the key to retaining its youthful appearance lies in prevention. Because the neck’s collagen and elastin fibers begin breaking down with age and sun exposure, Mariwalla suggests you start slathering on the good stuff—preferably with SPF—in your early 30s, or even before. And when you do, Strachan has this advice: “It’s best not to pull down on the skin when applying the cream since you’re trying to achieve lift.” Also, be sure to leave no neck crevice untouched, including the nape and behind your ears.
Now that you’re ready to give your neck the TLC it deserves, we’ve rounded up these five targeted creams that promise to do away with waddles, wrinkles and more.
Shiseido Benefiance Concentrated Neck Contour Treatment ($52): Addressing the collagen breakdown that leads to most neck woes, this formula delivers hydroxyproline, an amino acid that boosts natural collagen production and leads to firmer skin with less grooves.
Lancôme Rénergie Lift Volumetry Neck ($90): This lifting cream delivers a one-two punch: It lifts droopy skin while firming the neck, visibly decreasing wrinkles in as little as four weeks. The secret to its success is a complex that boosts communication between cells, which often breaks down as we age.
Bliss Thinny Thin Chin Neck Firming Cream ($48): Daily use of this toning cream not only hydrates and firms the neck and cleavage, but also fights hyperpigmentation and smooths skin texture. An independent clinical study found that 68 percent of users saw less sag in their “overhang” over a six-week period!
L'Oréal RevitaLift Anti-Wrinkle + Firming Face & Neck Contour Cream ($15.99): This contouring cream delivers four different results at an unbeatable price. Pro-Retinol A and Criste Marine extract accelerate cell turnover to shrink the number and length of lines and wrinkles, Pro-Lastyl firms up elastic fibers for more toned skin, Stimuplex reactivates skin tautness and glycerin hydrates the neck for 24 hours. The result, with continued use, is a neck that loses its thin, crepey texture.
Perricone MD Cold Plasma Sub-D ($135): Those suffering from deep creasing and too much neck jangle will benefit from this treatment, which uses cold plasma technology to effectively deliver DMAE (dimethylaminoethanol) and caffeine to firm up the area, as well as alpha lipoic acid to brighten and smooth uneven skin.

Photo: Courtesy of the brands