HER STORY
When it comes to aging gracefully, the right mindset and right products beat a face lift any day of the week!

Elysiann Bishop, founder of Actifirm, an all natural skincare line nationally recognized for its anti-aging advancements, believes it is possible for anyone to have healthy and beautiful skin. Her line, Actifirm, brings major clinical research and highly sophisticated manufacturing resources together with high quality active botanicals. The result: One of the most technologically advanced lines of skin care products on the market today.

YEARS IN THE MAKING
The Actifirm story has been in the making for almost ten years. Elysiann inherited a life-long appreciation for the restorative power of nature from her mother's farm in Canada. "One of my earliest memories was reading the Encyclopedia of Organic Gardening as we planted acres of herbs, vegetables and flowers each year. It was the most wonderful experience to grow up this close to nature," she says.

In 1987, Elysiann moved to California and incubated several businesses before deciding to pursue her first love - organic skincare. She eventually met her husband Michael, a chemist and the founder of Active Organics, a company dedicated to the research and development of cutting edge, environmentally friendly organic products.

The duo spent the next several years expanding Active Organics into one of the largest global suppliers of cosmetic and cosmeceutical ingredients. The company's innovative research, combined with its rigorous standards of manufacturing excellence, made Active Organics the supplier of choice for many of the world's best-known cosmetic brands.

As Elysiann helped build Active Organics into the giant it is today, she grew increasingly concerned about the hype and pseudoscience so prevalent in the skin care industry - and she decided to do something about it. The result was Actifirm Labs and the Actifirm product line.

THE BIRTH OF ACTIFIRM
In 1999, backed by legions of research, development resources and clinical trials, Elysiann created Actifirm. Her goal was simple: Produce a technologically advanced line of skin care products, based on active natural ingredients, for women of all ages and skin types. "It bothered me to see women paying hard-earned money for things that just didn't work."

Today, Actifirm's clinically-tested products are sold by physicians, medical spas, and high-end cosmetic centers across North America. Recently, Actifirm has taken its message of natural, healthy skin into markets as diverse as Dubai, China, Japan and England. Major national retail distribution is planned beginning in 2008.

When she's not working in Actifirm's lab or raising her four young children, Elysiann travels the world in search of novel ingredients with one overriding goal in mind - to harness nature's bounty in a scientific manner to redefine the face of aging.