The Perfect Shave

	Always shave after or during a hot shower, never before. Always use hot water while shaving. Hot water softens the beard, opens pores and cleanses the skin. Before shaving, apply The Art of Shaving Pre-Shave Oil to protect the skin and to soften the beard.
	Use The Art of Shaving glycerin-based Shaving Cream or Shaving Soap for a close and comfortable shave. For best results, use The Art of Shaving Shaving Brush made of badger hair. It helps generate a warm and rich lather, and softens and lifts the beard from the face.
	Always shave with the grain first, i.e. in the direction the hair grows. Shaving against the grain first can cause ingrown hairs and razor burn. For an even closer shave, re-lather and shave lightly across or against the grain. Check to see whether the hair on your neck grows in the same direction as the hair on your face. If it doesn't, make sure you adjust accordingly to shave with the grain. Use The Art of Shaving Razor which provides proper weight, balance and comfort for better control. Our Razor can be used with either Fusion? or Mach3® blades by Gillette.® Avoid applying too much pressure on your razor since this is often the cause of razor burn and skin irritations. Always glide the razor gently over your face. In the event of nicks or cuts, use The Art of Shaving antiseptic Alum Block to stop the bleeding.
	After shaving, apply The Art of Shaving alcohol-free, moisturizing After-Shave Balm or After-Shave Gel to soothe, refresh and regenerate the skin. Avoid after-shaves which contain alcohol; these can irritate, dry out the skin and cause ingrown hairs. To heal ingrown hairs faster, moisturize the affected area with Ingrown Hair Night Cream at bedtime. TREAT If your skin feels tired or sensitive due to shaving every day, the After-Shave Mask can be applied after shaving to soothe, rejuvenate and purify the skin. The After-Shave Mask provides relief from razor burn, ingrown hairs and skin irritations, while replenishing necessary nutrients lost during the shaving process.