Makeup Artist Tips for Filling in Your Brows

September 14, 2023
Victoria Moorhouse
By: Victoria Moorhouse | Makeup.com by L'Oréal
Person applying brow gel to their eyebrow

There’s a reason filling in brows is a non-negotiable for makeup artists. The process puts the finishing touch on tons of different types of looks, from no-makeup makeup to full-glam moments, and great eyebrows help highlight your facial features. For the brows alone, it can define their shape, disguise sparse spots with pigment and even fix unfortunate tweezer mishaps. (Raise your hand if you’ve been there!)


While filling in your brows isn’t necessarily a difficult task, it’s not quite as simple as drawing on some faux hairs and calling it a day. So, to get a clear and concise breakdown on the technique, we reached out to Sarah Biggers-Stewart, a professional makeup artist and the founder and CEO of CLOVE + HALLOW. Read on for her tips on the types of products you’ll need on hand, plus exactly how to fill in your brows.

What Products Do You Need to Fill in Your Brows?

To create a full, fluffy and natural-looking brow that stays in place throughout the day, you’ll need a few products in your lineup. Biggers-Stewart suggests grabbing a spoolie, a brow pencil or pen, as well as a brow pomade or gel.


For pencils, we love the Maybelline New York Express Brow Ultra Slim Defining Eyebrow Pencil. Available in seven different shades and with a built-in spoolie, the pencil makes drawing on hair-like strokes easy, thanks to its precise tip and smooth formula. 

Maybelline New York Express Brow Ultra Slim Defining Eyebrow Pencil

If you’re in need of a brow pomade or gel, Biggers-Stewart recommends the CLOVE + HALLOW Boost-A-Brow. The tinted pomade applies via a tiny mascara-like wand, and is meant to shape your brows and fill in sparse spots at the same time. It’s also formulated with castor oil and peptides to support hair growth.
CLOVE + HALLOW Boost-A-Brow

If you have very sparse brows or no brows at all, we suggest the NYX Professional Makeup Zero to Brow Longwear Brow Gel. The highly pigmented, dual-ended gel helps you craft your ideal brow shape regardless of what your natural brows might look like. Plus, it’s available in seven shades to help you find your most natural-looking match.

NYX Professional Makeup Zero to Brow Longwear Brow Gel

How to Fill in Your Brows

Grab your favorite brow products and follow Biggers-Stewart’s step-by-step instructions below for creating a natural brow look. 

Step 1: Comb Your Brows

According to Biggers-Stewart, the first step in the brow-filling process is to use your spoolie to comb your brows. Biggers-Stewart starts by brushing her brows down and then away toward her temple for a lifted effect. “Thoroughly brushing your brows is important for a few reasons — it removes product build-up, it preps the brow hairs to be ‘styled,’ and it stimulates the hair follicles.”

Step 2: Trim — If Necessary

“Trim any rogue hairs if necessary with a pair of nail scissors,” says Biggers-Stewart. “This step is critical to the finished look.” You definitely don’t want to overdo this process, so if you’re uneasy about trimming your own brows, we recommend visiting a brow specialist. 

Step 3: Fill in Sparse Spots

Next, use your brow pencil or pen to draw on hair-like strokes in sparse areas of the brow. “Avoid drawing in long strokes, unless you have really thick brows where you can’t tell,” she says. “It’s best to do short strokes that mimic your natural hairs.” 


Biggers-Stewart also recommends using a brow product that matches your hair color or going one shade darker. 

Step 4: Brush Hairs Into Place With Brow Gel or Pomade

The final step in the process is to use a brow gel or a brow pomade (Biggers-Stewart recommends the CLOVE + HALLOW’s Boost-A-Brow) to your brows. This step thickens the brows and blends pigment from your pencil or pen, giving you a full and fluffy look. It also helps to lock the look in place. “If someone needs extra staying power, a tiny amount of hair spray or hair gel on a spoolie layered on top of the pomade only where needed will help,” she adds. 


One of our favorite transparent brow gels for keeping our brows in place is the Brow Code Alias Brow Lamination Gel. It can be used over tinted brow products or on its own for a soap brow-like look. 

Brow Code Alias Brow Lamination Gel
Photographer: Chaunte Vaughn

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