September 12, 2011 Looks

Backstage Pass: The 70s Gets a Fashion Week Makeover

If there's one decade we wouldn't mind journeying back to it would be the disco-loving, cat suit-wearing, uber-experimental 1970s. And Vivienne Tam would be our tour guide. The fashion designer worked with Maybelline New York Makeup Artist Andy Koh to create a modern seventies makeup look for her Spring 2012 runway show. But how can frosty orange lipstick, dark charcoal shadow, and skinny/drawn-on brows look fresh and trendy again? Koh shares his secrets.
Skip blush
"There is no blush for this look, because it would look too doll-y."
Lighten up on mascara
"Clean the brush a little before you apply mascara; wipe some of it off. The lashes look so much more natural and not clumpy at all."
Contour with foundation
"For the show, we put foundation on in two tones--we put the lighter tone on the T-zone and the cheeks, and then we used a darker foundation to shade and sculpt the face."
Go for the gold (and copper)
"Retro in the 70s was achieved with metallics, so that's why we used gold and copper shadow for this look. Gold is applied on the upper eyelids to the socket. In the 70s people liked to draw the socket with black eyeliner, but this is 'modern 70s,' so I'm using copper to create the crease. You see the depth, but not the unnatural line. We also applied copper to the lower lid, creating eyes that look a little more rounded."
Clean your brows
"In the 70s, people would pluck their eyebrows very thin. We didn't want to create a thin eyebrow, so we  just shaped them with a comb for a natural look."
Shine on
"We used a natural coral lipstick, which we topped with a light layer of gloss."
What is your favorite thing about makeup from the seventies?


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