Behind the YSL Summer Makeup Ad, and What to Pack for Memorial Day!

When I first laid eyes on Yves Saint Laurent's summer makeup ad (that's it pictured above), I decided to 1) race out and buy every product she's wearing (the blue eye shadow and purple nail polish shades are limited edition, so snag 'em now before they sell out!), then 2) ask a pro how exactly one wears blue eye shadow without looking like a Smurf. I'd love to think that I can pull off swirling it all around my eyes the way model Karlie Kloss is shown wearing it here, but that look is really best left to 17-year old supermodels. And Smurfs. I called upon Dell Ashley, YSL's charming national makeup artist, to offer some guidance. To my slight dismay (but not to my surprise), he agreed that copying the exact look in the ad was probably not going to yield the results I'm after. But he did assure me that I'm not the only one obsessed with the photo. "Everyone at the counters is asking about that image," said Ashley. "Some makeup ads are very dramatic, and it's hard to picture yourself in the colors. But this photo isn't overpowering—her makeup is translatable." Translatable, yes, but a little help from an expert never hurts, too. Ashley recommends applying the azure eye shadow—Water Resistant Cream Eyeshadow in No. 19 Riviera Blue—with an eyeliner brush to create a superthin stripe right along the top lash line. "You'll get that flash of color without looking too dramatic," he said. Then, smudge a bit of YSL Water Resistant Cream Eyeshadow in No. 5 Golden Sands (a pale gold shade) along your lid; because it's so sheer, you can even extend the color all the way up to your brow bone, said Ashley. "It highlights the skin and adds just a touch of glimmer." To spice things up, Ashley likes to finish the eyes with YSL Everlong Mascara in No. 7 Ever Steel Blue. "It's a subtle grayish-blue," he said. "It's a pretty compliment to the bright liner because it's colorful but not intense." So I still get to be a little darling, which is precisely why I loved the ad in the first place! For the rest of the look, Ashley recommends either a soft beige blush or bronzer on the cheeks, and YSL Pure Lip Gloss in Pure Watermelon (which Karlie is wearing in the ad). "To pump up the color for evening, layer it on top of YSL Rouge Pure Shine Sheer Lipstick in No. 94 Blood Orange," he said. Indeed I will—starting tonight! Now that I have my nighttime makeup squared away for the long weekend, I asked Ashley what else I should pack for my beach excursion. Here's what he suggested: 1) A lightweight sunscreen for the face (well, that one's a no brainer!) I've been using the new Kiehl's Super Defense UV Fluid SPF 50. Not only does it sink in within 2 seconds, but it's fragrance-free, which is essential for my sensitive skin. 2) Waterproof mascara. My favorite is Maybelline New York Lash Stiletto Waterproof because it gives a clean, natural-looking coat of color. Perfect for a more casual (but still pulled-together) look. 3) Tinted moisturizer (foundation is too much effort on lazy weekends). I like Lancôme Bienfait Tinted Moisturizer because it has SPF 30. 4) Either a coral or a bronzy blush. "Even if you're diligent about sunscreen, you often get a little redness in your cheeks after being out in the sun," said Ashley. "A pink blush can make the redness appear worse, so avoid it at the beach." Try The Body Shop Baked Powder Bronzer. That should do it—now we're off! Have a wonderful Memorial Day weekend, everyone!
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