About Gabriela

Gabriela Hernandez, CEO of Bésame Cosmetics Inc., has brought luxury and romance back to the cosmetics industry. She has created a line infused with a romantic sensibility that is rich in history. Her inspiration for it all was sparked by a combination of her background in art and design, a love for feminine detail, and fond memories of her glamorous grandmother.

Immigrating to the United States from Buenos Aires, Argentina at the age of 12, Gabriela spoke only Spanish. She taught herself English in order to fit in at her Bronx, New York middle school. After attending high school in Los Angeles, Gabriela returned to Buenos Aires where she realized her true passion for art. She attended the Art Center College of Design in Pasadena, California earning a Bachelor's Degree in Fine Art and Photography with honors. Gabriela's professional career has included photography, art direction for magazines and advertising firms, senior design work for footwear, food product companies, and internal communications firms. She is also an accomplished food stylist and make-up artist.

Launched in September 2004, Bésame Cosmetics was a culmination of Gabriela's passion for design and her desire to create an original cosmetics line with details and formulas that go above and beyond what was offered in the cosmetics industry. Gabriela created Bésame to become a company that reaches past consumer products, one with solid morals and one which acts as a strong role model for young women.

"I want to make a mark of what I am and who I was in the world? Hernandez explains, "I want to contribute something worthwhile through this line."

Gabriela currently resides in Los Angeles with her husband Fergus, son Nicholas, age 14 and daughter Melinda, age 5.

---

Inspiration
"The formality of yesteryear no longer exists. I miss the attention to details seen in the past. In creating Bésame, I sought to recapture the sophistication of being a woman that seems to be lost today,"" states our creator and CEO, Gabriela Hernandez.

Inspired by the intricate designs and the romantic styles of an era gone by, we at Bésame Cosmetics dreamt of developing a product line that harkened back to a more romantic time. We found inspiration in the bright and bold rich colors and linear patterns of the Art Deco movement. The Art Deco influence is seen throughout our product packaging and design.

Grace Kelly and Audrey Hepburn, immortalized for their classic styles are the two timeless icons that also gave light to Bésame's creation. Grace's perfectly proportioned features and Audrey's simple elegance provided us with inspiration for the overall Bésame look.

"The Bésame style is romantic, sophisticated, and classically beautiful. Our products make it easy for the busy women of the twenty-first century to look and feel glamorous everyday." - Gabriela Hernandez

---

Design
The look and design of our Bésame Cosmetics collection has taken its inspiration from time periods and faces that have evoked intricate and sophisticated details, timeless romance, and classic beauty. Knowing that women are drawn to classics, we at Bèsame Cosmetics design our own custom containers, which are inspired by the original cosmetic packaging used throughout the Art Deco movement.

The Art Deco movement? It was a time when the aesthetic beauty of a compact was just as important as designer jewelry worn for a night on the town. The cosmetic products of the day mirrored this aesthetic and were designed to be functional yet glamorous, romantic and feminine. The scaled-down sizes reflect the demand for products to be portable. Even though some of our products are smaller in size, our customers can be assured that efficient, concentrated formulations provide just as much actual working product as other lines in the modern marketplace.

Captivated by the products of the bygone era, our founder and CEO Gabriela has immersed herself in intensive investigation and study on the production and history of cosmetics. Thoughtfully created with detail and care, every piece is meticulously finished to provide the wearer with the experience of true glamour. Materials, colors and textures are painstakingly chosen to bring you a multi-sensory experience.