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Big Mama knows best!
THEBALM PHILOSOPHY Beauty means different things to different people. To theBalm it means being kind to others, loving your pet, excelling in what you're good at, not being afraid to indulge in dessert, having wonderful friends, great relationships and looking DAMN FINE while doing it!
How did theBalm begin? Marissa Shipman, lover of make-up, skilled shopper and founder of theBalm, decided that she'd had enough of the corporate world. She longed for a work environment where she could think outside the box, where everything smelled delicious, and where people looked and felt fabulous.
Instead of searching for such an environment, she decided to create her own world of all things beautiful, and theBalm was born. theBalm is a line of quality makeup made with only the best ingredients guaranteed to give you a beautiful, natural look. "The sassy names we give our products reflect the personality of theBalm... a mix of sexy and serious, smart and funny, romantic and rebellious."
THEBALM LOOK FOR FALL Spend less time beautifying and more time being beautiful. theBalm is all about efficiency with a new color palette that provide endless options for cheekbones in a neatly composed, fabulously designed compact. For years, theBalm has been offering makeup artists exclusive access to special all-in-one
kits. Thankfully, they realized it isn't only professional artists that need to keep their color options open - that is why theBalm is bringing the Big Mama palette to beauty addicts across the country for fall.
The dynamic palette includes a trio of cheek powders to create a flawless face... So...what do you get when you combine Bahama Mama, Hot Mama, and Sexy Mama? One Big Mama. Between bronzing, blushing, highlighting and perfecting, Big Mama will become the main mama in your makeup bag.
What's next? Keep an eye out... if we told you then everyone would be doing it.
 Marissa Shipman Founder, theBalm | 
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