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Beauty Must-Have: L’Oreal Paris HiP High Intensity Pigments Jelly Balm

Flipping through the latest March issue of NYLON, I couldn’t help but wonder — in classic Carrie Bradshaw speak — how actress Camilla Belle got that great, natural looking lip color in her Marvin Scott Jarrett-shot editorial spread.

Eight words: L’Oreal Paris HiP High Intensity Pigments Jelly Balm.

The consistency is, as the name suggests, exactly like jelly, but not too thick. It smells and tastes good, plus adds enough color to go on either as a solo project or layered over a lipstick.

Oh, and the pot packaging looks chic enough to pull out of any new Rebecca Minkoff bag. 

Move over, Smith’s Rosebud Salve!

You have some major competition.

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