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Beauty News: Aveeno To Launch Haircare Line

Aveeno is creator of the one face wash that has never let me down: their Clear Complexion Foaming Cleanser.

Packed “with salicyclic acid and moisture-rich soy extracts”, this stuff keeps my face clear of lumps and bumps and other things you’d rather not see, despite being a brand usually found at local drugstores and not your uptown hair salon (nor recommended by a European hairstylist named either Oscar or Frederic)

That’s why I’m betting Aveeno’s foray into a new seven-category shampoo and conditioner (plus leave-in treatment) line named Nourish+HairCare Collection will actually work at keeping manes healthy, shiny and happily free of dried ends. And only for a starting price point of around $7!

Active naturals found in Aveeno include things like blue lotus, wheat, lavender and peppermint, all of which in combination improve dire hair conditions in three days, according to the brand.

The collection rolls out on drugstore shelved this April.

That means by April 3rd (give or take a couple days), I should have hair that looks exactly like Maria Menounos.

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