Prince — the man who invented purple rain and made doves cry — is currently on the run from his fragrance licensee Revelations.
It was stipulated in the singer’s contract that he would do public appearances for his upcoming fragrance 3121, but Prince has gone into hiding and is now being sued by Revelations for $100,000 for breach of contract. His face doesn’t appear on any of the 3121 packaging, either.
I’m sure Revelations is hopping made, but many in the industry favor his M.I.A. approach because, if anything, Prince really is an international man of mystery and it would be rather degrading seeing him hawk his fragrance at your department store or star in cheesy TV spots.
The way I see it, all this brouhaha will work in much the same way as releasing a music artist’s album posthumously.
Basically, I predict 3121 will sell like hotcakes come 2009 when it rolls out in stores.
It’s Prince, after all.
