Estee Lauder is one of those storied cosmetics brands that evokes memories of grandmothers and gold compacts in the same vein.
Of course, the grandmother is chic and and the compact is gilded.
The brand, over years, reached out to newer, younger demographics but still remained luxurious in its successful pursuit — they did, after all, bring on Tom Ford to helm his Tom Ford for Estee Lauder limited-edition collections.
Estee Lauder is onto another challenge, the one of conquering the mass fragrance market. With the recession looming, it might be a good time for a luxe brand to cater to cash-strapped consumers without forgoing product and olfactory quality — Wal-Mart is their newest partner when it comes to the mass market.
This December, the two companies are launching C-Thru, a trio of fragrances: Ruby (a fruity floral), Purple Diamond (a spicy oriental) and Blue Opal (a freshly clean).
How affordable is Estee Lauder and Wal-Mart talking?
The bottles range from $17 – $25.
There’s nothing terribly positive about recession, but at least we can all smell pretty going through it.
