Heidi Klum Launches New Line of “The Heidi Klum Collection” makeup for Victoria’s Secret
Celebrity designers are a bit old hat these days, whether it be a celeb launching their own line (like Fetish by Eve) or a celeb teaming up with an already-established label (Rachel Bilson with DNKY).
A road a little less traveled is the celebrity makeup line — the only ones I can think of off the bat are Mary Kate and Ashley for Claire’s Accessories and Stuff by Hilary Duff for mass retailers (think Wal-Mart and JC Penney).
Leave it to model, supermom, television host, skivvies schiller and branding machine Heidi Klum to team up with long-time employer Victoria’s Secret for “The Heidi Klum Collection” for the brand’s Very Sexy Makeup line, the new collection which she debuted at the Grove in Los Angeles last week.
Klum teamed up with VS makeup artist Linda Hay for a shimmery neutral range that includes glitter eye liner, mosaic eye shadow palettes, chocolate-flavored lip gloss and lipstick inspired by the model’s own natural lip color (yikes).
Heidi has yet to leave me feeling oversaturated with her presence, but she really could’ve lost those fairy wings she sported at the launch.
Just sayin’.
