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Mara-Avon

In unlikely beauty collaboration news, American cosmetics brand Avon teamed up with Ironman to launch a signature men’s fragrance collection.

This Ironman fragrance collection — whose tagline is “Anything is Possible” — consists of an eau de toilette spray, after-shave balm and deodorant, all of which will officially debut just before the big Ford Ironman World Championship in Kailua-Kona in Hawaii this October.

As for the scent itself, it is a blend of citrus and spice, specifically lime, ginger and nutmeg. To keep things masculine, the clear glass bottle comes with a black topper based on bike grips. Avon also enlisted Matt Miller, the American Ironman triathlete who established the C Different Foundation for visually-impaired athletes. The collection ranges from $0.99 for deodorant to $22.50 for the eau de toilette.

Citrus and spice: So much better than eau de sweat.

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