Givenchy is more well-known for its collection of perfumes and haute couture masterminded by Riccardo Tisci, not mascara.
The LVMH-helmed brand entered some serious makeup territory with its new Phenom’Eyes Mascara ($27), which has the most interesting wand shape to ever have emerged from the market. Instead of a long, curved wand, the patented design is short and round, allowing you to grip right to the base of your lashes, leaving them neatly defined and perfectly fanned instead of goopy and messy.
Says Givenchy about the new mascara, “It has a high-tech, patented round sphere at the tip of the precision wand that reaches every lash and adapts to all eye shapes.”
Yes, the wand looks a little scary, but if it gives me better lashes than Shu Uemura falsies, then sign me up.
