He’s the man behind the brand with that iconic white Rhino, a New Jersey boy who went on to found one of the most successful hip hop-infused streetwear brand Ecko Clothing.
Marc Ecko turned his clothing brand not only into various sub-brands — like G-Unit, Avirex and his Cut & Sew collection — but into a full-on production company called Marc Ecko Entertainment, Complex Magazine, videogame products, art, philanthropy and now a fragrance line with Parlux, the company behind Paris Hilton, Andy Roddick and Jessica Simpson celebrity scents.
