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Beauty Tips: Jennifer Ho of Benefit Cosmetics

makeup artist tips Benefit Cosmetics Jennifer Ho What’s the best way for a beauty-obsessed girl to spend a dreary, rainy early Saturday afternoon?

In the company of Jennifer Ho, a west coast member of Benefit Cosmetics’ makeup artist roster, naturally.

I arrived at my 1 pm appointment feeling bright-eyed and bushy-tailed, ready to be made glamourous by Jennifer and her arsenal of Benefit goodies. After sitting down in the high chair, she informed me that the brand has actually been around for 30 years, a piece of trivia not known by most.

Benefit is insistent of keeping makeup fun, clearly evidenced by the very cute, pretty packaging and tongue-in-cheek (or is that chic?) product monikers. Jennifer informed me what the brand likes to do is “solve every day beauty dilemmas”, so heavy eye shadow and bright, bright lips aren’t on the cosmetic menu each day of the week.

Posted in Beauty 101, Brands, Cheeks, Expert Tips, Eyes, Fragrance, Industry Favorites, New Product, Obsessions, Product Reviews, Q&As, Top Sellers
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The Color Purple

I predict brown or green-eyed ladies will go beserk for this new mascara hue — apply it as a full color for fun or apply it over regular mascara just at the eyelash tips for an eye-brightening effect.

Posted in Beauty 101, Brands, New Product
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