Irish actor Jonathan Rhys Meyers may play King Henry the VII in The Tudors, and in real life, he’s just been crowned the face of Hugo Boss’ new marine-influenced scent for men.
Hugo Element, which launches sometime in early 2009, will be targeted toward the young urban man “who lives in harmony with his time”. Rhys Meyers is no stranger to the modeling scene, mugging for Versace and Club Monaco before his acting career — plus, he currently fronts Hugo by Hugo Boss (since 2006), so the new campaign isn’t too much of a stretch.
