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Tag Archives: OPI

OPI Heads For The Hills

OPI-nail-polish-Beverly-Hills-90210 Magazines and runways used to be the number one way to spot fashion and beauty trends, but in this 2.0 digital and media age, things have shifted.

Blogs (The Sartorialist, Facehunter, Fashion Toast), video clips via web (YouTube, Vimeo, etc.) and television shows (The O.C., Gossip Girl, 90210) are at the forefront of trendspotting, with bloggers and small screen stars getting to sport product, labels, color palettes and accessories firsthand before they hit the regular consuming masses.

Posted in Around The Water Cooler, Beauty Bits, Beauty Trends, Celebrities, Industry Scoops, Limited Editions, Nails, New Product, Obsessions
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Viva La France

Leave it to OPI to come up with the catchiest, tongue-in-cheek (or is that chic?) names for their nail polish.

OPI’s latest collection — La Collection De France — is an homage to the City of Lights, a place where romance lingers heavily 24/7, croissants are buttery soft and addictive, Colette is just around the corner and their First Lady is Carla Bruni-Sarkozy.

Posted in Brands, New Product, Obsessions
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