Magazines and runways used to be the number one way to spot fashion and beauty trends, but in this 2.0 digital and media age, things have shifted.
Blogs (The Sartorialist, Facehunter, Fashion Toast), video clips via web (YouTube, Vimeo, etc.) and television shows (The O.C., Gossip Girl, 90210) are at the forefront of trendspotting, with bloggers and small screen stars getting to sport product, labels, color palettes and accessories firsthand before they hit the regular consuming masses.











