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How To Apply Mascara Properly

mascara-emailWhat’s the one beauty product you couldn’t live without?

Many women consider mascara to be the number one, must-have makeup in their cosmetics case. Even if you don’t wear any other makeup, good mascara in basic black makes your eyes pop. And it’s not difficult to apply, taking only a few minutes of your overall beauty routine.

These time-saving mascara tips will explain the best way to apply mascara for maximum effect.

Posted in Beauty 101, Expert Tips
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Spray On

I confess, I confess.

I’m completely neurotic when it comes to my hair. If a strand is out of place or if a wave isn’t swirled properly, yours truly might very well have a conniption fit. It’s sad, yes, but also sadly true.

Posted in Obsessions, Product Reviews
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Afraid Of The Dark?

I’m a sucker for pretty presentation, as most consumers are.

If you had to choose between lip gloss in a plain brown box or lip gloss in a sleek black box with semi-holographical patterns and visually arresting typography, it’s not had to decide which on you’ll plunk down a visa for.

Posted in New Product, Obsessions
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Find Your Inner Goddess

Big businesses and corporations aren’t the only ones feeling the effects of India as a growing superpower of a country.

Hollywood, fashion, music and beauty have been enticed by the sultry allure of Bollywood — one only need look at Gwen Stefani’s use of the bindi in the late 90s, Indian actress-model-Miss Universe Aishwarya Rai as L’Oreal spokeswoman, OPI’s India Collection of nail polish, Devendra Banhart’s music video for his song “Carmensita” and butter chicken ranking high on take-out dinner preferences.

Posted in Brands, Industry Favorites, Top Sellers
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