Benefit’s best-selling BADgal Lash Mascara ($19) already comes in the requisite black and eye-popping blue shades, but is now going to be available in rich plum purple, just in time for the jewel tone color palettes of fall.
I predict brown or green-eyed ladies will go beserk for this new mascara hue — apply it as a full color for fun or apply it over regular mascara just at the eyelash tips for an eye-brightening effect.
* Photo property of Benefit Cosmetics
