Realizing the lack of men's grooming products in the market today, Anthony Sosnick spent several years creating a complete personal care system especially for men's needs, Anthony Logistics for Men, a multi-functional, multi-benefit, naturally based system of skincare and bath and body products designed for men. The products are easy to understand with specific ingredients that are geared to a man's skin. All Anthony's products are allergy tested and the line fills a gap in the men's market, where most grooming products for men are found in either shaving lines or are extensions of fragrance lines.