A need for a natural alternative to traditional cosmetics inspired Dr. Baijnath, a physician specializing in internal medicine, to create Avanya Cosmetics. After years of having female patients with skin disorders approach her for advice regarding skin hygiene and cosmetics, Dr. Baijnath realized that the beauty industry lacked a suitable line of cosmetics that were free of irritants like dyes, perfumes, talc, and preservatives, making it impossible for those with sensitive skin to use traditional makeup without irritation. Thus, Dr. Baijnath followed her calling, and created Avanya Cosmetics to improve the lives of women by using natural ingredients that reveal, enhance, and protect nature's gift of beauty to women.