One part sassy...two parts yummy...mix well...cover with sweetness...add more pink...and you've got delectable, indulgent Cake Beauty products. Heather Reier, the visionary behind Cake, took her passion for beauty and her desire to create a line of products that would trigger emotional and physical responses by their scrumptious ingredients, succulent scents, and scintillating textures and stirred it all together into a fun, forward-thinking, innovative collection that was ready to be served to the world. The "Cake Mix", coined perfectly by Heather, is all about living deliciously, trusting your taste, exuding sweet style, having a tender center and getting it while it's hot.