e.l.f. Cosmetics

In today's world, beauty and wellness go hand in hand - it's a holistic approach that places good health and well-being at the center of what it means to be truly beautiful. Beauty comes from feeling and being your best, an inner confidence that translates to the outer-world as attractiveness.

We at e.l.f. Believe that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers. Every woman should have the opportunity to participate in innovation, without sacrificing her budget. Our cosmetics are designed to improve and accentuate the individual, not hide her away.

Launched in 2004 and guided by celebrity and beauty professional Scott-Vincent Borba, e.l.f. Is a revolutionary new beauty company, able to provide a line of cosmetics that moisturize, hydrate, and enliven your complexion without taxing your budget.

We are often asked how we are able to provide our customers with such wonderful products, many for as little as $1. By developing quality cosmetics and the highest standard of service, but using the Internet for branding rather than higher-priced advertising media; by sourcing the best ingredients at competitive prices; and by prioritizing our products, rather than their packaging, e.l.f. Always provides you with quality and value.

e.l.f. Has been a revolution in the beauty industry, turning heads away from more expensive brands with its unique approach. These values extend to recently launched new lines of bath products and fine mineral make-up.