Many little girls grow up playing with their mother's makeup, but few turn the childhood pastime into a multi-million dollar business. Joey Chancis is one beauty addict that made it happen.

Raised by a mother who "was born with makeup on", Joey was exposed to color cosmetics and proper skincare from an early age. Joey's "formal" education in the beauty industry came from product development positions with Chanel and Revlon, where she learned an insider's view of the creation, marketing and promotion of numerous cosmetic products.

Determined to improve and simplify spa skincare Joey created a collection with a more effective, gentler, easy-to-follow collection of products that eventually became known as Joey New York.

Joey continues to follow her primary goal - to track lifestyle and medical/dermatological trends and translate them into effective, non-invasive skincare treatments for at-home use. She built her reputation on creating products previously unavailable in the beauty market and Joey New York quickly established itself as a solution-oriented skincare line targeting everything from acne and wrinkles to rosacea and under-eye circles.