Paula Dorf is one of the most sought-after makeup artists in television, film, and music. Inspired at a young age by her mother's love of fashion & beauty, Paula pursued a career in makeup artistry and eventually, created a basic color line of shadows, blushes, and lip colors that are easy to use and whose vibrant colors compliment a variety of skin tones. The collection is a smash hit and has been embraced by celebrities, fashionistas, beauty authorities and every day makeup lovers, and Paula leads the beauty industry with her mainstay, easy to apply colors and products that allow everyone to become their own makeup artist.