"Youth is both a state of mind and a product of your makeup bag," says Marissa Shipman, founder and CEO of theBalm. "The brand is fun and nostalgic - perfect for women of all ages." With a "beauty in five minutes" philosophy, theBalm's multiuse, mega-fabulous products have become their calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. And their plethora of striking colors and fantastic formulas allow you to release your inner artist to create looks that will keep you looking and feeling forever young.