CAKE BEAUTY BEHIND THE BRAND

From her childhood days, Heather Reier was always interested in beauty products. In 2001, at the age of 26, her passion for indulgence and products had not wavered. After using various products on the market, while she loved many of them, she couldn't help but feel as though something was missing. She realized that the beauty world needed a line of cremes, suds and scrubs with decadent, nourishing ingredients accompanied by sophisticated packaging and a sassy, fun concept. The inception of Cake was born.

Working initially in the kitchen, Heather spent nights and weekends not resting until she had finally created the ultimate crèmes, suds and scrubs. No detail was overlooked. She studied the properties of each ingredient, insisting on using only those that would benefit both physical and emotional needs while yielding the most superior textures. Ingredients such as, mango and shea butters, coconut and jojoba oils, turbinado sugar, marshmallow, pure essential oils and whole milk were used.

This 'beauty junkie' s vision and ultimate goal was that this collection of goodies would trigger the emotional and physical feeling she knew the world was starved for. If this wasn't enough, Heather characterized each product with clever and distinctive namesakes. These namesakes would reflect the scent, texture and the overall experience that women everywhere would encounter when they used the products.

The next task was naming this cute, creative, hip and forward thinking company that loved all things indulgent and yummy?.the one word that encompassed all of these messages and then some was, without a doubt, Cake. One year, and countless hours of research and development later, the collection was complete and ready to be 'served' to the world.

Heather Reier, continues to be Cake Beauty's driving creative force and enjoys great success with her collection of decadent goodies.

The Cake Beauty collection is sold in boutiques, lifestyle stores and department stores worldwide. It has become a cult-beauty brand and a favorite among celebrities.