TRUE COLORS
CARGO's be-you-tiful beginning

Nearly ten years ago, Hana Zalzal had a mission: to create a professional color cosmetic line that top makeup artists would covet, yet would be easy enough for all women to enjoy. She recognized that makeup is an intimate part of a woman's identity; it's her "cargo." It should serve as a form of self-expression, as well as make her feel good and look great. So in 1996, after seeking input from some of the biggest names in the business, Zalzal launched CARGO, a line of invitingly wearable products that were both practical and portable.

With the launch of CARGO, Zalzal hoped to inspire women of all ages to experiment, play, celebrate, and reinvent. Her wish was granted. In no time at all, CARGO became the brand she set out to create-innovative and individual, yet invitingly wearable. The brand became a recognized name?and a major player on the beauty scene.

What catapulted CARGO into stardom were their lip glosses?jumbo metal tins packed with stunning, high shine colors. These generously stocked, oversized glosses became CARGO's signature item, distinctively setting them apart from the others. Makeup artists and the stars they worked on craved CARGO (and still do) for its longwearing formulas and amazing collection of colors.

Today, continual innovation in packaging and formulation has kept CARGO in the spotlight and earned the brand a multitude of awards such as the internationally renowned Red Dot award for product design and the industry-coveted IDSA award.

Products such as PlantLove? (an eco-friendly innovation), Foundation (in a pouch), BeachBlush? (a blush and bronzer in one) and ColorCards? (eyeshadows so slim they fit in your wallet) are considered groundbreaking in the industry.

As CARGO continues to grow as one of the best-selling and most innovative independent beauty brands, their philosophy stays unchanged; that women should embrace their natural beauty and individuality; that makeup should be used as a tool for self-expression. Be-you-tiful? as their motto goes.

CARGO products continue to be coveted by celebrities and the everyday woman alike. They have appeared in the most prestigious of goody bags - the Oscars®, the Emmys® and the Golden Globes® to name a few. In addition CARGO continues to give back. A portion of proceeds from their celebrity-designed lipsticks goes to benefit St. Jude Children?s Research Hospital.

Be-you-tiful?