Backstage at the spring 2012 ready-to-wear shows, it was referred to as “intentional frizz”—hairstyles that boasted fuzz not a result of the elements, but by the hands of a talented professional. The extreme did-she-or-didn’t-she-stick-her-finger-in-a-light-socket looks weren't necessarily those that fell into this classification. It was the flossy ladylike updos, such as those on Louis Vuitton's and Roberto Cavalli’s models, that were making waves for embracing the most dreaded of hair no-nos. Do you think you could see frizz in a new light and make way for fashionable flywaways in your beauty rotation? We asked hairstylists and beauty bloggers for their takes on this trendy twist on how to wear your hair.
Guido Palau, hairstylist, Redken creative consultant and the force behind the looks at Louis Vuitton and Roberto Cavalli
“Natural texture is the new modern style. I find women tend to accept their natural texture more than a blowout or set hair, and now there are a lot of new products to help you achieve this look without looking messy. First, I add Redken Powder Refresh 01 on dry hair. Then, to give a real boost of texture, I work in a bit of Redken Powder Grip 03 mattifying powder. Curling with a small curling iron or crimping the hair and then brushing it out with a Mason Pearson brush will create a fuzzed look with loose, airy texture.
"Summer is the best season to try out this type of style. You’re outside most of the time and it’s warm and humid. It’s so simple! Use one product for your hair type, let it dry naturally and go.”
Kristen Oldham Giordani, blogger, beautyeditoroncall.com
“Because my hair is wavy and prone to frizz, I often wear a slightly frizzed do. I personally think a little frizz is a good thing, especially when you’re rocking more natural styles like beachy waves, which is my go-to look. It helps your hair look more lived in, less forced. That said, there’s a place for every trend, so I’d skip the frizzed look for formal occasions.
“The good frizz we spotted on the spring 2012 runways is a reaction to the seasonality of beauty. Frizz equals easy, free-spirited, playful and natural—all of the things we associate with the warm-weather months. It’s the perfect contrast to the more serious, heat-styled looks we saw in the fall shows. Summer is the one time we can embrace the imperfect nature of our hair, which is why I love that frizz is on-trend this season.”
Michael Angelo, owner of Michael Angelo's Wonderland Beauty Parlour
“We’re in a DIY generation; these looks feel easy and accessible. You’re finding people that don’t want to look too done; they want to look like they did their hair and did it well.
“To get this type of look, product is key. I turn to texturizers, like Oribe Dry Texturizing Hair Spray and Shu Uemura Volume Maker Invisible Texturizing Powder, which comes in a makeup brush dispenser. It’s perfect for creating fuzz around the hairline. You just swirl the brush over the temples and at the nape to create tatty bits, so it looks like you just woke up and left out tiny tufts. It adds a little diffused texture, making the style feel younger and more contemporary.”
Kim Gueldner, hairstylist at Rita Hazan Salon
“Women are becoming more comfortable styling their hair in a more natural way, and not looking so done. It’s also easier to just throw your hair up with a few bobby pins, especially if you don’t wash your hair every day. And it’s the summer now. It's a great time to try some intentional frizz because it’s hot and you just want your hair off of your neck and face.
“If you want it to look less messy, always use product. I love sea salt sprays, which give the hair the grittiness you need for a proper textured hairdo. If you have no product in the hair, it won’t do anything.”
Julia DiNardo, blogger, fashionpulsedaily.com
“I would go frizzy if I had second- or even third-day textured hair that had a ton of product in it and already had a kink or wave to it. I think that always looks bohemian and cool.
“I think this frizz idea is all about a balance of casual and put-together; you mix high and low in fashion, and in beauty you mix polished and messy! I think it may stick around for a while. For those of us who DIY our hair more than we get it done, having imperfection as a trend is quite appealing."
Would you add some frizz to your hair on purpose?
Louis Vuitton's spring 2012 ready-to-wear show. Photo: Getty Images