January 13, 2011 Makeup.com Natural Makeup

Gwen Stefani is the New Face of L'Oréal Paris!

If there was ever someone who deserves her own lipstick ad, it's Gwen Stefani. Not since the heyday of Rita Hayworth has one woman rocked red lips with more confidence, effortless glamour, and all-around coolness. Now that famous scarlet smacker of hers is getting the beauty recognition it deserves, as it was just announced that Gwen is the newest spokesperson for L'Oréal Paris. “I can’t believe I get to be one of the L’Oréal Paris girls,” the star told People Magazine of joining such fellow L'Oréal luminaries as Jennifer Lopez, Beyoncé, and Eva Longoria. “I love playing dress up, on stage or shooting videos, it’s always been one of my favorite parts of being in a band.” Not surprisingly, Gwen’s first campaign is for a lipstick—specifically Infallible Le Rouge Lipcolour (that's a pic from the set of the shoot above). No word yet on what other products she'll be modeling for the brand, but personally I'd like to see her in a skincare ad. At 41-years old, Gwen looks easily ten years younger than her actual age, and much of that can be attributed to her excellent skin care habits—she's often said that she slathers on sunscreen religiously to protect her porcelain skin. You can catch Gwen's first L'Oréal commercial this Sunday, January 16th, when it debuts during the Golden Globes (which, by the way, is also when you can see exclusive behind-the-scenes videos from J. Lo's first L'Oréal commercial when they're streamed on to the L’Oréal Paris USA Facebook page during the ceremony). Gwen's first print ads will bow next month. Do you think Gwen is a good beauty spokesmodel? UPDATE: Just heard from L'Oréal that Gwen will also be starring in their Superior Preference at-home hair color ads (which makes perfect sense as, along with those red lips, that platinum hair is a signature). Her first commercial begins airing next month, and print ads roll out in April.


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