Why Maybelline Kills it in the Drugstore Mascara Department

In an industry where trends come and go in less time than it takes to “swipe left,” there’s something to be said for a company that’s held its place in beauty history for over a century.

Founded in 1915 by a 19-year-old entrepreneur named Tom Lyle Williams, Maybelline has kept us batting our lashes and begging for evermore cutting-edge products year after year.

Here we salute Maybelline for its innovations and contributions to beauty. So let us take off our editor hat for just a moment, while we play makeup historian.

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    About the Author: Angela helps inspire and inform the Makeup.com audience by delivering the latest beauty tips, tricks and trends.