No matter if you prefer a natural or glamorous look, one common denominator you likely seek in your products is long-wearing formulas. But, as makeup artist Nick Barose shares, the secret to lasting makeup isn’t simply in the formulation; it’s also in the application. Here he dispenses his best stick-it tips and products, plus how to remove that budge-proof makeup—sans irritation—once you're finished with it.
Pay Attention to Skin Prep
Proper skin prep helps makeup hold tight. First, select skin-care products that aren't too heavy or rich, as they "will become greasier as the day goes by," Barose says, and compromise your makeup. Additionally, after applying your moisturizer or eye cream, "let it absorb into skin for a few minutes, and then blot away any excess with a soft paper towel," he explains. This helps cut down on any future slippage. Looking for a lightweight moisturizing option? Try: SkinCeuticals Daily Moisture.
It's Prime Time: Primer or BB Cream?
If you want makeup to last all day long, you need to use a primer. "Wearing primer not only helps makeup stay put, but also ensures it won't fade or crease," Barose says. Choose a formula that meets your skin's needs. If you have oily skin, select an oil-free or mattifying formula. If you have normal to dry skin, find a primer with a more lotion-like consistency. Then apply a pea-sized drop of primer on the forehead, T-zone and rest of the face, and work it into skin. Try: Lancôme La Base Pro for oily skin and MAC Prep + Prime Skin for normal to dry complexions.
BB creams have built-in priming capabilities. If you prefer to skip using a foundation, Barose recommends applying one of these all-in-one formulas with a wedge sponge or foundation brush. (He likes Estée Lauder DayWear BB Anti-Oxidant Beauty Benefit Creme SPF 35 and Garnier Skin Renew Miracle Skin Perfector BB Cream.)
Set the Skin
After applying primer and foundation, or a BB cream, set your skin. This is an important step that makeup mavens seem to skip, Barose laments, but it's key to ensuring your beauty look won't travel. He recommends using a blotting powder "that has staying power, yet is sheer, like Clarins Ever Matte Shine Control Mineral Powder Compact."
Focus on the Eyelids
Eye primer is always a must when wearing shadow. Since eyelids tend to produce oils that cause eye shadow to slip, slide and crease, this step will help color cling where you want it. (Barose prefers NARS Pro-Prime Smudge Proof Eyeshadow Base.) To make your eye makeup pop even more, Barose shares this trick: "Select a waterproof, long-wearing eyeliner pencil, like Giorgio Armani Eyes to Kill Waterproof Liner, that is similar in tone to your eye shadow. Smudge it on your eyelid after primer but before eye shadow, and then layer your powder eye shadow on top for a vibrant design."
Max Out Mascara
Mascara can fade, too, so ensuring it stays strong throughout the day shouldn't be overlooked. However, budge-proof formulas tend to cling so strongly to lashes that their removal can be difficult. Try this layering tip: "Apply a waterproof mascara, like L'Oréal Paris Telescopic Explosion Waterproof Mascara, on top of regular mascara, such as Maybelline Volum' Express The Classic Washable Mascara," says Barose. "This helps coat the mascara so it won't smudge, but will make it easy to remove because the waterproof formula is not directly on the lashes."
Lock In the Lips
Long-lasting lip color is all about layering. After you've moisturized your pucker with a nongreasy, hydrating lip balm, outline your shape with a waterproof lip liner and fill in the entire lip with it. Try: Make Up For Ever Aqua Lip. Then layer with your lipstick or gloss of choice. "This will help the color hold fast to your lips longer through eating and drinking," Barose says.
Now, Remove It
You've achieved your long-lasting makeup look, and now it's time to remove it. How do you do so gently?

  • Skin: Barose uses these three steps: Massage cleansing milk, like Kiehl's Washable Cleansing Milk, into the skin to break down the color. Then go back over with gentle face cleansing wipes. Try: Garnier The Refreshing Remover Cleansing Towelettes. Follow up with your regular face wash.
  • Lips: That lasting lip color you created? Take away the stain using a cleansing oil, like Patyka Biokaliftin Remarquable Cleansing Oil, which will strip away the color without sapping lips of much-needed moisture.
  • Eyes: For the delicate eye area, being gentle is particularly important. Barose turns to his favorite soft paper towels, Viva, and folds them, using a pointed corner saturated in eye makeup remover (Lancôme Bi-Facil Double Action Eye Makeup Remover is a favorite) to remove hard-to-reach makeup. Finally, stubborn mascara can be whisked away with a lint-free cotton pad soaked in eye makeup remover. "Let it sit on your eyes for a few seconds, and then gently rub it in," Barose says.

Photo: Getty Images