February 1, 2011 Makeup.com How To Videos

How to Shop for Foundation at the Drug Store

I once asked a very prominent makeup artist (who shall remain nameless, but let's just say this person is major enough to have his/her own hugely successful cosmetics line) how to choose foundation at the drug store since you can't test it. After a looooong pause, this person replied, "Oh I don't know—just go to Bloomingdale's and buy mine instead." Needless to say, that wasn't the answer I was looking for. But you can't really blame this person for being stumped by my question. After all, how many minutes have you spent staring at a drug store's display wall of foundation before nervously picking out what you hope is the right shade, only to get home and discover once you apply it that you may as well have picked it out blindfolded. And nothing irks me more than the oft-quoted recommendation that you should buy the two shades that look like the closest matches to your skin tone, then blend them to create your perfect color. First of all, drug store foundation ain't cheap these days! Some of them run as high as $15, so buying two bottles can cost just as much as buying one bottle of department store foundation. Secondly, have you ever tried mixing foundations until you create the exact combination that matches your skin? I have, and let me tell you, it's not a 5-minute process. And you make a huge mess, pouring and mixing and pouring and mixing. And rarely does it turn out to be that exact match you were hoping for. So you can imagine how thrilled I was to stumble upon the above video on Modelinia.com in which makeup artist Kerry Malouf walks model Kalyn Hemphill through how to shop for foundation at the drug store. Once you see how brilliantly simple her method is, I promise you'll never be stumped in the drug store makeup aisle again!


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