Breaking: Kate Moss Is the New Face of Kérastase
Kate Moss is proving once again just why she is still on top of the modeling world. Luxury hair-care brand Kérastase announced today that it has entered into a partnership with the legendary icon. She will serve as the brand’s muse for a new Couture Styling Collection to launch this summer.
“I have been using Kérastase products for years and was excited when this opportunity came up to collaborate with the brand,” Moss says.
Kérastase says the Couture Styling Collection offers a range of professional tools for an effortless hair finish. The collection will include 12 new products, with the first available in salons starting in June.
As part of the launch, Kérastase tapped hairstylist and artistic director Luigi Murenu to create a range of looks on Moss, all of which can be achieved using products from the new line. Photographs of three of the looks—ranging from sculpted, voluminous and more natural—will become part of a print campaign to debut in May.
Kérastase gave us a sneak peek behind the scenes on the set of the shoot. Click here to see Moss’s locks transform from beachy waves to full-on glamour.
Photo: Courtesy of Kérastase