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Behind the Brand Too Faced Behind the Brand
With a funky style all his own, and an obsession with make-up, CEO/DREAMER Jerrod Blandino, created TOO FACED®, an irreverent, sophisticated and trendy cosmetic line for the hipster who demands the most glamorous and high-quality products available on the planet.

Jerrod is a former sitcom actor who began his cosmetics career as a sales consultant behind the Estee Lauder counter at Saks Fifth Avenue. Quickly promoted to a regional position, he gained a reputation as one of the most talented artists in the most glamorous location in the world ? Hollywood!

Frustrated with the lack of creativity, color variety and quality cosmetics available, Jerrod began creating personalized, custom-blended cosmetics for his celebrity and in-the-know clientele. Demand for Jerrod?s custom blends literally became a full-time job with Jerrod mixing and melting products at home to satisfy all his clients? requests. Due to rapid fire, word-of-mouth recommendations from some of the most discerning divas around ? think Cher, Drew, and Madonna ? TOO FACED® was born.


Behind the Brand With an eye for style and a mind for business, PRESIDENT/ACTION MAN, Jeremy Johnson took the TOO FACED® concept from vision to reality, hence, bringing the dream to life. As a former business consultant to numerous fashion companies, including Armani, Jeremy began his cosmetics career as a business manager for both Chanel and Estee Lauder, respectively.

Currently overseeing all of TOO FACED® marketing, promotional and artist training programs, Jeremy defines TOO FACED® Cosmetics as the premier color line for today's multi-tasking woman/diva/princess/superhuman.

Jeremy is currently in discussions with major television and movie studios to place TOO FACED® products on their sets and at glamorous Hollywood events. His recent negotiations have placed TOO FACED® on the television shows Desperate Housewives, The OC, American Idol, and The View.


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