August 30, 2016 Shontel Horne Face

NYX Bright Idea Illuminating Stick—Tested and Approved

It’s official: Dewy skin is not only in, but it’s here to stay.

From our highlighter hacks to office-approved strobing, our love affair with all-things-shimmery has reached a new level, and our favorite brands are feeding our need for sheen. NYX has been fueling our illuminator-loving fire in a major way, and after they sent the Bright Idea Illuminating Sticks for our editors to test, there’s no question that NYX has mastered the art of getting a gorgeous glow. Bright Idea is quickly becoming a go-to product in the beauty world, including ours. Here’s everything you need to know about the illuminating sticks that will soon be lighting up your Instagram feed.

Nyx illuminator product review


NYX is miles ahead when it comes to the color options for the illuminating sticks, with Bright Idea boasting 12 striking colors, ranging from the glittering “Brick Red Blaze” and “Rose Petal Pop” (perfect for trying a new blush look) to the subtle “Chardonnay Shimmer” and the contour-worthy “Topaz Tan”. Complete with four bronzers, four blushes and four highlighters, Bright Idea is one of the first drugstore collections to go beyond the standard nude and golden highlighter hues.


Applying the Bright Idea Illuminating Stick is easy: Simply glide the conveniently travel-friendly tube over the cupid’s bow, cheekbones or nose, and lightly blend the smooth, creamy illuminator with your finger or makeup sponge. One swipe delivers major color pay-off, though the shimmer is subtle enough for those who want to strobe, not sparkle. If you’re a bold beauty, don’t be afraid to layer to achieve a look that’s truly lit-from-within. And at $8 a pop, there’s no excuse to not get your glow on.



    About the Author: As the Social Media Strategist for, and an employee of L’Oréal, Shontel dreams up fun ways to engage our loyal followers on social media. She experiments with new forms of storytelling and thrives on bringing the latest makeup trends to our audience in ever-changing ways.