September 14, 2010 TIPS & TUTORIALS

Our Allure Best of Beauty Wins!

Allure was the first magazine to create a beauty awards issue, and though many others have followed in its wake, theirs is still the most coveted of all the magazine awards. And for good reason: As a former Allure editor, I can tell you that the testing process—which lasts a full six months—is about as thorough as it gets. So when you see a product boasting that red Best of Beauty seal, trust me, its worthy of the accolades! This year's winners have just been revealed, and our brands won an outstanding 16 awards, including one Beauty Breakthrough Award for Lancôme Ôscillation PowerFoundation. And that's just for the makeup! Our haircare, skincare, and fragrances also earned top honors in numerous categories (check out the October issue of Allure to find out all the winners). Read on to see which of our makeup products are taking home the prize this year. Then start filling up your makeup bags with them, because these winners have a tendency to fly off the shelves! EYES Gray cream shadow: Yves Saint Laurent Water-Resistant Eye Shadow in Amethyst Grey Volumizing mascara: Maybelline New York The Falsies Volum'Express Mascara Dramatic mascara: Giorgio Armani Beauty Eyes to Kill Mascara Gel eyeliner: Maybelline New York Eye Studio Lasting Drama Gel Eyeliner "Cheap Thrill" Award: Maybelline New York Eye Studio Color Pearls Marbelized Eye Shadow in Carbon Frost LIPS Red lipstick: Lancôme L'Absolu Rouge Lipcolor in Absolute Rouge Nude lipstick: L'Oréal Paris Colour Riche Lipcolour in Fairest Nude Sheer lipstick: Yves Saint Laurent Gloss Volupté Gloss Stick in Tangy Orange BASE Beauty Breakthrough Award: Lancôme Ôscillation PowerFoundation Primer: L'Oréal Paris Studio Secrets Professional Magic Perfecting Base Medium coverage foundation: Giorgio Armani Beauty Lasting Silk Foundation Oil-free foundation: L'Oréal Paris True Match Super Blendable Makeup Pressed powder: L'Oréal Paris True Match Super Blendable Powder Facial self-tanner: Lancôme Flash Bronzer Anti-Age Tinted Self-Tanning Face Lotion NAILS Dark polish: Essie Nail Polish in Wicked BRUSHES Foundation: Lancôme Foundation Brush 2 PHOTO FROM ALLURE


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