Hair took a twist this week, with celebrities coiling their strands for distinctive glamour on the red carpet. Rihanna and Diane Kruger updated the victory roll so iconic to the ’40s, pairing it with an entirely fitting retro red lip. While Jessica Biel and Taylor Swift looked elegant in two different takes on the updo—Biel sweeping her bangs up and over her forehead to meet waves that spiraled to the nape of her neck and Swift sleekly weaving her mane into a heightened bump from which loops entwined to form a bun. Scarlett Johansson also swirled and braided lengths of hair, wrapping them behind one ear for a softer take on the side part from Rodarte’s spring 2013 show that looked all the more romantic with her pretty plum pout.

WEEK OF NOVEMBER 18, 2012

Who: Rihanna
Where: Turning on the Christmas lights at Westfield Stratford City with young ambassadors from Save the Children, London, England
When: November 19, 2012

Who: Diane Kruger
Where: Jaeger-LeCoultre boutique opening, Place Vendôme, Paris, France
When: November 20, 2012

Who: Jessica Biel
Where: Premiere of Hitchcock, AMPAS Samuel Goldwyn Theater, Beverly Hills, California
When: November 20, 2012

Who: Taylor Swift
Where: 40th American Music Awards, Nokia Theater L.A. Live, Los Angeles, California
When: November 18, 2012

Who: Scarlett Johansson
Where: Premiere of Hitchcock, Ziegfeld Theater, New York, New York
When: November 18, 2012

Photos: Getty Images