It's New & It's Hot!

Hot New Tea Line is Changing the Beauty Biz, Sip by Sip

Boston, November 6, 2007 - Beauty junkies and tea-lovers, get ready. Now you can enjoy a cuppa and get gorgeous at the same time! The secret? It's called Sipping Beauty, a new line of specialty teas guaranteed to add a brand new flavor to the business of looking good. Created and distributed by Boston-based Maswel Brands, Sipping Beauty is the first product line to deliver beauty aids in the form of a tea. The result is a completely new concept in both the beverage and beauty markets - a delicious high-quality tea that does double duty by delivering beauty benefits, making you look better with every sip. "With consumers demanding more and more sophisticated specialty beverages, the idea of beauty treatments people can actually drink is a really exciting concept," explains Claudia Starkey, designer of the SIPPING BEAUTY brand. "We're excited to be able to offer beauty-conscious consumers what has to be the easiest way ever to look great and enjoy it too." Sipping Beauty gives tea lovers a choice of six delicious flavors to enjoy hot or iced, each targeted to a specific beauty need. Chocolaty, minty Forever Young contains antioxidants to keep skin youthful. Weightless, flavored with papaya and pineapple, has the weight reducing benefits of green tea. Whiff's blend of spearmint and peppermint keeps sippers' breath fresh, while herbal Puritea is like detox in a cup. Fruity Multi-Beautimin is packed with skin-renewing Vitamin C, and finally, chamomile and licorice-packed Beauty Sleep lulls sippers to dreamland for a restful night's sleep. More than just a drink or a beauty treatment, Sipping Beauty also offers sippers a whole new beauty lifestyle with a newsletter, The Sip and the interactive Doll Club. Plus, our upcoming beauty ParTeas will turn the Sipping Beauty experience into bona-fide social events, where glamour gals gather to share sips and tips. To put it simply, tea has never been so hot.

SIPPING TEA FOR BEAUTY - IT'S NEW AND IT IS HOT!

A creative Boston company develops a brand new category in the beauty market. Meet the "Look Good Beauty Tea" a.k.a. Sipping Beauty. It's the first and only beauty tea line, ready to hit store's shelves! It's changing the world of beauty, sip by sip.

Boston, August 15, 2007 - The tea that makes you look good - Sipping Beauty - hits the U.S. market in August 2007. Sipping Beauty is the first line of specifically designed beauty tea. The line packs six types of delicious blends that can be brewed for hot or iced enjoyment, with ingredients clinically proven to carry significant beauty and wellness benefits.

Tea Consumers Demand Specialty Blends
Specialty Teas are in great demand due to consumer's growing preference for sophisticated beverages. In response to this demand, Sipping Beauty has created a high quality tea line that focuses on various beauty needs. Tea benefits include: keeping skin looking young and getting a full night of beauty sleep. Other selections in the line help with complexion, detoxification, weight management and even a tea formula that keeps breath smelling fresh.

Not Just Tea
Sipping Beauty is more than a beauty tea; it's a beauty lifestyle. Consumers can take part in the interactive, "Doll Club" through Sipping Beauty's website, blog, and newsletter - The Sip. Sipping Beauty will also nationally launch ParTeas, events designed to bring the beauty experience to a whole new level.