Philosophy

SUNDĂRI (n. sun-'dar-ee) means "a beautiful woman" in Sanskrit.

SUNDĂRI is an essential part of a lifestyle that enables you to achieve harmony and balance in mind, body and spirit as you journey through life.

A distinctive collection of anti-aging skincare products created from the purest ingredients and rarest essences distilled from nature, SUNDĂRI blends modern science for immediate results with botanicals known through ancient wisdom.

SUNDĂRI users consistently experience noticeable and defining results - achieving beauty through balance, staying younger looking and preventing the effects of premature aging.

SUNDĂRI combines adherence to Ayurvedic principles based on an ancient eastern philosophy with the finest quality ingredients from nature, delivering a holistic approach to wellness that results in outer radiance and inner serenity.


The Beauty Within

At SUNDĂRI beauty is being well, a natural vitality inspired by balance, a radiance that shines from the inside out. Fused from Eastern and Western beauty practices, our philosophy empowers women to embody beauty and discover their own inherent balance. To embody beauty is a creative process, an active quest towards a deeper understanding of ourselves and the world we live in. SUNDĂRI invites you to join us in this universal quest.

The Sanskrit word sundĂri defines beauty as an experience and an endeavor, not an object to attain. It also presents us with an image of beauty itself. In Vedic tradition, sundĂri is often defined as the goddess within. The goddess sundĂri is the personification of beauty. She is honored in Indian culture for her symmetry, strength and grace. This reverence for sundĂri is a regard for the light in each of us. By honoring her, we honor ourselves.

With SUNDĂRI we offer a new vision of beauty, inspired by the rich history of Ayurveda and the sister philosophies of yoga and holistic health. Our skin care, designed to bring balance to the mind, body and spirit, honors the goddess within us all. SundĂri is our mantra and our guide, beauty embodied and a reflection of our own true light. She ushers us on our common quest, a journey towards being well.


Antiaging Rediscovered

At SUNDĂRI, we believe that beauty and well-being are inter-connected and beautiful skin is merely a reflection of a state of being well. Hence, the desire for beauty is also a journey towards well being. The mind body connection in aging has been rediscovered by modern science. How you think and feel has a direct impact on the body's immune response. Scientific research has highlighted that stress is linked directly to accelerated aging with collagen and elastin protein breakdown, skin wrinkling, acne, hair loss, etc. Inspired by Ayurveda, SUNDĂRI offers a holistic approach to beauty. Products and treatments work synergistically to reduce oxidative stress. Anti aging is intrinsic to our products as well as treatments. Beautiful skin is the result of topical product application as well as relaxation inducing features of our spa treatments.
Holism and wellness

The term "Holism" is derived from the Greek root 'Holos' meaning a 'whole view'. This is the view that Whitehead has expressed - we in the world and the world in us! Such a whole view of harmony, oneself and the world as a continuum, leads to wholesomeness or a wellness of being. The reductionist science considers the human being merely as a machine- a product of DNA. On the other hand, Ayurveda has a holistic vision of the human nature, a composite of the body, mind and soul. This microcosm has a live and dynamic harmony with the macrocosm of the universe. In holism, such harmony translates into good health and discord translates into disease. It is by being awakened to the holistic way of life that wellness springs forth in day-to-day life.

In practical terms, how does such wellness emerge form holism? How does one practice a life style to enjoy the harmony of mental and physical health? In what manner can Ayurveda become a way of life?

Firstly, Ayurveda has a realistic classification of the constitution (Prakruti). Just as one has to know one's own blood group, in the same way one's prakruti ? vata, kapha, pitta or combinations should be ascertained. This provides a holistic profile of one's body-mind. This helps in the appropriate choice of foods, environment, activities, etc. For example, a person with a dominant pitta prakruti has to avoid spicy, salty and sour foods lest she develops acidity and pitta disorders. Similarly a pitta person should avoid too much exposure to the sun or heat. And, as seasons influence health through bio-rhythms, one has to follow seasonal diet as per one's prakruti.

Secondly, there are individualized descriptions of daily life-style in Ayurveda, called Dina-charya. These regimes take care of mental as well as physical health as per prakruti or seasons, creating wellness and resisting illnesses. Holism advises that you take charge of yourself. Health is a responsibility not only a right. Regular balanced meals, adequate exercise and proper sleep are part of this holistic approach to one's wellness. If one were to neglect these, one would risk illness.

Lastly, stress in the holistic world-view is both external and internal. Many psychosomatic and somatic disorders are known to ensue from stress-induced disharmony. In Ayurveda, daily or intermittent stress-relieving modalities are widely used. These include special diet, Shirodhara (Head-drip), Abhayanga (Ayurvedic Massage), Meditation, etc. Such total body care leads to an increased capacity to adapt to stress. Self-restraint rather than self-indulgence reinforces wellness. Ayurveda with this approach becomes a healthy way of life rather than merely an alternative system of medicine.