Confession time: I’m not someone who spends a lot of time thinking about my mascara. It either works, or it doesn’t. If it leaves lashes looking skimpy with a 4 p.m. raccoon-like, mascara shadow underneath my eyes, that’s one to cross off the list. But give that fringe some oomph without any flaking, then that’s a winner in my book. Lengthening, curling, volumizing—I don’t discriminate; I want it all.

Every so often a new mascara trend comes along that you can’t help but want to know more about. Remember the plastic-bristle brushes (Chanel Inimitable)? The ball-tipped wand (Givenchy Phenomen ‘Eyes)? The tiny applicator for fine lashes (Clinique Bottom Lash)? The vibrating mascara (Maybelline New York Pulse Perfection)? The lash lengtheners (Revlon Grow Luscious)? All exciting innovations, and each one a game changer.

So when I started hearing about doll lashes, my curiosity was peaked. Translation: Doll lashes refer to those wide-eyed peepers we associate with those plastic baby Kewpie dolls. The look features a lush, flirty fringe, and comes courtesy of Lancôme Hypnôse Doll Lashes Mascara. But the effect is 50 percent brush, 50 percent formula. You see the wand is cone-shaped which has the advantage grabbing wispy lashes at the inner corner of the eye with the tapered end, then fanning out the rest of the fringe with the wider base for a doe-eyed effect. The mascara itself, a high shine formula enriched with nylon powder, loads up each lash with product, delivering superb separation, definition, curl, and length. All the elements you want when playing dress up? Check.

Have you tried doll lashes? What do you think?