April 22, 2013 Deven Hopp Looks

What’s Trending: Earth Day Beauty

One of the biggest trends in beauty is totally in line with today’s holiday. Minimalist, natural-looking makeup and Earth Day just seem to go hand-in-hand. The natural look as been spotted on the runways of Helmut Lang, Salvatore Ferragamo and Sass & Bide, and we can’t think of a better time to get in on the trend. So today we’re showing you the best in Mother Nature-approved beauty.

Step #1: Prep Your Skin
Prep the skin with some products that pack beauty benefits and better the environment. Kiehl’s Limited Edition Ultra Facial Cream is the latest release in their Label Art Series. 100 percent of the proceeds will go to Recycle Across America. Or try an earth-friendly beauty oil, like Josie Maran Model Citizen 100% Pure Argan Oil with Radiance. A portion of the proceeds from this multi-tasking moisturizer will benefit an animal sanctuary.
Step #2: Apply It Right
Looking fresh-faced has never been easier thanks to the wide array of bb creams. L’Oréal Magic Skin Beautifier BB Cream and REN Satin Perfection BB Cream are some of our favorites for creating this look. Even the makeup minimalist needs to conceal imperfections, so opt for a light formula like Sunday Riley Dry Touch Crème to Powder Concealer or Lancôme Teint Miracle Instant Retouch Pen. Keep the look clean with just a touch of color. Impart a natural glow on the cheeks with RMS Beauty Lip2Cheek or create an ever so slightly pink pout with Maybelline Color Whisper.
Are you going to give this earthy-inspired look a try? Let us know if you’ll try the trend in the comments below!
Photos: The Cut; Beauty Banter; Fashionising


    About the Author: When Deven's not behind the scenes producing our photo shoots, she's behind her computer writing about everything from nail art to new lipstick.