Why 100% pure?

"As much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream." Say Dr. Nancy Lonsdrof, M.D. an lowa-based physician. "They should be consumed with the same prudence that we use to choose our breakfast cereal." ? April 2006 issue of Womans Health Magazine. There are many toxic chemicals in cosmetic products that have been clinically proven to cause cancer, tumors, irritation and many different skin disorders. 100% products are truly 100% Pure-no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins.

Why Vegan?
Animal fat has been used in soaps and lotions (pore clogging) for a very long time. Over 90% of every foaming product on the market is made from animal fat. Recently, there has been a huge increase in the amount of animal and even human ingredients in cosmetics. Human and animal peptides, placenta, umbilical, etc. are being used in many cosmetic products. There are concerns of using human ingredients because there have been instances of viral diseases such as HIV being transmitted. There are also concerns of using animal ingredients because there have been instances of transmission of bovine (mad cow) diseases (Please see Ingredients-toxins). 100% pure products are all vegan (except when there is honey in the formula, than it's vegetarian).

Why not perfumes or fragrances?
Perfumes and fragrances are synthetic chemicals that do not have any medicinal or aroma therapeutic value. 100% Pure products smell delicious because what you smell is real. The wonderful aromas in 100% Pure products are from real fruits, pure essential oils, and pure absolutes. There are never any synthetic fragrances or anything artificial in 100% Pure products.

Why not thickeners and emulsifiers?
Because those are just cheap fillers. 100% Pure products are never diluted with water, alcohol, thickeners, emulsifiers or any other "fillers". Instead, 100% Pure products are totally concentrated which means they are most effective.
Why are antioxidants so important?
Every moment, we are slowly deteriorating. Free radicals such as the sun, smog, smoke, cigarettes, etc. attack us, causing aging, wrinkles, cancer, etc. ONLY Antioxidants protect us, fighting off the damaging free radicals. Sun block is important because it blocks up to 80% of UV rays but sun blocks DO NOT protect against other free radicals so your skin needs antioxidants for more sun protection and to protect against all the other damaging free radicals.


Truly Cruelty Free
When cosmetic companies claim "no animal testing", it may not always be entirely true. The final formula may not have been tested, but each chemical ingredient had to of been tested in order for the ingredient to be FDA approved. Since all formulas are made only with food ingredients, none of our ingredients were ever tested on animals.

In fact, loves and respects all animals and are proud animal activists that support causes that help to promote the ethical treatment of animals. 100% Pure formulas are all cruelty free and vegan (without the use of animal ingredients- except when honey is used in the formula as bees are not harmed while honey is collected).