Why This Concealer Will Be Your Best Friend This Summer
Summertime is when your “glamped up” makeup routine takes a dive towards the beach bum look. And we’re fully on board! A golden tan, some loose waves, a swipe of mascara, a cherry lip and cheek stain and you’re good to go! But, if there’s one product you’ll need that can keep up with your long (loooooong) summer nights, it’s concealer! But, not just any kind — we’re talkin’ waterproof concealer. Here’s why you need this little miracle worker in your summer tote, STAT!
Because it won’t budge!Not only is it waterproof, sweat-proof, summer-proof and virtually everything-proof, but it’ll keep uneven skin, fine lines and those dark circles away all day (and night!) long. We’re seeing beach and pool days in your future and THIS will keep your peepers looking big and bright-eyed no matter how little sleep you’re getting or how often you’re going for a (skinny) dip!
And we’re down with any concealer that can stay put after wiping out on a surfboard, agreed?!
Pimples? What pimples? Did you cover a pimple with foundation and concealer hoping it would magically disappear … only to see it rear its ugly head once again only moments later? That’s because your makeup needs to have some serious staying power, and a waterproof concealer topped with a dab of setting powder will have everyone saying, what pimple?
Plus you can cover up an emergency breakout before your next beach trip and actually come out of the water with it still in hiding mode!
Waterproof makeup is the new thing. More and more, waterproof makeup — from foundation and concealer to mascara, blush, lipstick and more — is popping up everywhere as women are looking for cosmetics that will actually stay put! Shocking, right? These new formulas will finally allow you to spend the day out in the sun, in the office or out with your gals without having to check your reflection every chance you get (although we do that anyway *wink wink*)!
Keep a lookout for more waterproof products that are hitting the shelves and say hello to makeup that can survive summer!
About the Author: Diana creates on-trend beauty content for Makeup.com readers. She stays up-to-date on the latest beauty news and product launches and tests every makeup item that comes through the door. As an employee of L’Oréal, Diana writes stories about beauty products across the entire brand portfolio.