Into The Gloss is one of those sites that begs the question, Why did no one think of this before? Then again, its founder and author, Emily Weiss, isn't your typical blogger. At only 25-years old, her resumé already includes fashion stints at Teen Vogue and W and a current gig assisting renowned stylist and Vogue contributor Elissa Santisi. So its fitting that someone so on the inside of fashion would see the need for—and be the first the launch—a street style blog dedicated to beauty.
"I find myself asking people which beauty products they're using just as often as I ask about their outfits," says Emily, whose site is filled with the favorite products, photos, and musings of the stylish people she encounters every day, from top editors and models to budding fashion assistants. She also shoots all the site's gorgeous photos herself and shares her own product reviews. No wonder this bright young talent is so ahead of the curve. View the blog»