Maybelline New York Great Lash Mascara, 1986. This actually seems to be two commercials, the first of which displays such a cornucopia of cuteness—Grandma! Puppies! Birthday cake!—that it reads more like an ad for Hallmark cards than makeup. The second spot features a model who looks exactly like Brooke Shields (but isn't), and the most '80s term of them all: Sassy.
Lancôme lipstick, 1980s. Even the stunning Isabella Rossellini can't make this hokey, breathy dialogue—"Colors lrrright in fashion!", "Lipsticks that behave themselves beauuutifully!"—sound graceful.
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